The power of NASCAR marketing
When you become a NASCAR sponsor, you’re joining a family that shares a unique and powerful bond with one in three American adults who are proud to say they follow NASCAR. That bond is stronger than ever, with the marketing support and involvement of Nextel Communications as the title sponsor of the premier NASCAR racing series, now called the NASCAR NEXTEL Cup Series. This partnership and others will create more exposure opportunities for NASCAR marketing sponsors than the sports world has ever seen.
Reaching more than 75 million fans, Nascar sponsorship has grown into an advertising medium that your company can't afford to do without. NASCAR events are regularly televised on major broadcast stations in more than one hundred and fifty countries around the globe. According to George Pyne, NASCAR senior vice president, Nascar sponsors typically see a four to six hundred percent return on their investment.
Reaching more than 75 million fans, Nascar sponsorship has grown into an advertising medium that your company can't afford to do without. NASCAR events are regularly televised on major broadcast stations in more than one hundred and fifty countries around the globe. According to George Pyne, NASCAR senior vice president, Nascar sponsors typically see a four to six hundred percent return on their investment.
" There's something magic about creating an alliance with racing. Frankly, I don't understand it, but I believe the numbers and I certainly believe the cards and letters and the comments from both our clients and our associates. It's like we become family or we become buddies or we become associated in a different way."
Doug Eaton, president and COO, Express Personnel Services
"Once viewed as a regional attraction, NASCAR racing is now the nation's fastest-growing spectator sport... Fans are devoted, not just to the races and cars and the drivers, but to the companies whose corporate logos adorn them." The Washington Post
NASCAR sponsorship is about much more than logos on a racecar. When your company aligns itself with a NASCAR team, you are creating one of the most powerful corporate images possible. NASCAR sponsors are viewed by the world as the very best in their business. Displaying your brand within the NASCAR series offers you major advertising benefits. Your company's logo and web address will be seen by more than one hundred thousand men and women who attend these races each week. It will also be seen by a television audience spanning the globe. NASCAR's 2004 Daytona 500 yielded a television viewing audience of 33.5 million and over 200,000 in person. In a recent survey conducted by Street & Smith's Sports Business Journal, NASCAR ranked first in almost every key category sponsors rate as important when they decide how to spend advertising dollars. |
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